What is Marketing Resource Management?
The what, who and why of MRM
What is Marketing Resource Management (MRM)?
Introduction to Marketing Resource Management
Marketing resource management systems aim to cut out routine marketing operations tasks. Activities like sending logos to staff or tweaking artwork for a local campaign are time consuming and costly. These jobs stop marketers from focusing on strategic projects to grow the organisation. Online MRM portals make it easy for staff, franchisees or partners to self-serve their local marketing needs online, freeing up central marketing for higher value work.
What a Successful MRM Solution looks like
A successful Marketing Resource Management system becomes the only destination for everyone needing access to marketing to undertake marketing activity. Central marketers are able to manage marketing operations and empower their staff or partners to promote the organisation while maintaining brand compliance.
Why Use Online Marketing Resource Management?
Improving Productivity and Efficiency
The primary goal of most marketing resource management systems is to make marketing more efficient. MRM systems reduce routine operational marketing tasks such as artwork changes, content distribution and brand asset management.
Growing your Organisation
Removing the bottlenecks in marketing operations frees up staff to work on strategic growth projects. MRM also stimulates local marketing that would not otherwise be practical to deliver. By allowing users to create localised marketing materials and easily share central content many organisations see an upturn in marketing performance.
Controlling Content and Brand Compliance
Some industries and marketing resources need to be tightly controlled. Out of date sales proposals or product sheets can cause real problems for organisations. Marketing resource management templates offer restricted changes to brand approved templates. This ensures both the content and the colours, logos, fonts and images are consistent and compliant.
Why Use Online Marketing Resource Management?
Improving Productivity and Efficiency
The primary goal of most marketing resource management systems is to make marketing more efficient. MRM systems reduce routine operational marketing tasks such as artwork changes, content distribution and brand asset management.
Growing your Organisation
Removing the bottlenecks in marketing operations frees up staff to work on strategic growth projects. MRM also stimulates local marketing that would not otherwise be practical to deliver. By allowing users to create localised marketing materials and easily share central content many organisations see an upturn in marketing performance.
Controlling Content and Brand Compliance
Some industries and marketing resources need to be tightly controlled. Out of date sales proposals or product sheets can cause real problems for organisations. Marketing resource management templates offer restricted changes to brand approved templates. This ensures both the content and the colours, logos, fonts and images are consistent and compliant.
Who uses Marketing Resource Management?
Organisations that require lots of people to have access to marketing can benefit from MRM systems. Industries which require marketing to be conducted outside of the central marketing department are often a good fit for MRM. Organisations with branches, regional centers, members or dealerships often find themselves burdened by marketing operations. Some of the most common industries include;
- Franchises
- Membership organisations
- Charity and non-profit
- Manufacturers with distributors
- Financial services
- Automotive
- Retailers
- Education and public sector bodies
- Property
- Travel
However many industries not listed can also benefit from streamlining marketing operations. If your organisation has sales people, key account managers or business development people they will likely need on-demand access to marketing. Fundraisers, affiliates and international companies also find marketing resource management systems helpful in reducing the costs of marketing operations.
