Mastering Operational Marketing
Central marketing teams are under increasing pressure to manage more and more activity. More campaigns across more marketing channels in more territories. While the amount of work in the [...]
Why Marketers Can’t Get Anything Done
According to a recent report by Workfront on average only 36% of marketers time is spent on productive work. The report which is based on a survey of 207 marketers [...]
What is a Marketing Portal?
Technology for marketing has gone acronym and ‘solution’ bonkers over the last few years. We were just getting our heads around CRM and before you could say ‘big data’ we [...]